Category Archives: KoschPartner

#StepUp initiative by Iris comes to the aid of opticians in India

#StepUp initiative by Iris comes to the aid of opticians in India
In a bid to help opticians recover from the lockdown related to the Covid19 pandemic, the Iris Brands’ team has come up with the idea of what they call #StepUp initiative. The #StepUp initiative is a six-month-long communication plan to help opticians connect with their customers. It has monthly programmes planned up to December, 2020 for which the Iris team would create communication material to attract customers to the optician’s store. These include flyer inserts for ... Read more
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Iris Brands participates in VisionPlus webinar ‘Bridging the Digital Gap in Eyewear Business’

Iris Brands participates in VisionPlus webinar ‘Bridging the Digital Gap in Eyewear Business’
Mr. Bhavin Kothari, CEO of Iris Brands recently participated in the first webinar organised by VP Academy on May 02, 2020 He shared his views on the issues faced by the opticians because the digital world is too expensive and too vast for the opticians to manage on their own. He stressed that being digital is not just about having an Instagram account, but required having a digital presence which allows the brands to collaborate and drive footfalls to the stores. He also highlighted the ... Read more
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#KoschPartner – Alankar Eye Care Wins Award for Excellence in Customer Service

#KoschPartner – Alankar Eye Care Wins Award for Excellence in Customer Service
We always knew it, and evidently so did all the customers of Alankar Eye Care. When these elite opticians won the award for Excellence in Customer Service – Boutique Store (Metros) at the ZEISS ‘YOU&EYE’ AWARDS 2018 it didn’t surprise us. But it did make us proud — proud to be associated with this exemplary retailer as a #KoschPartner. It feels good that an optician that has been recognised for their insight into customers’ tastes has also chosen to include KOSCH ... Read more
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