Category Archives: IRIS Brands

#StepUp initiative by Iris comes to the aid of opticians in India

#StepUp initiative by Iris comes to the aid of opticians in India
In a bid to help opticians recover from the lockdown related to the Covid19 pandemic, the Iris Brands’ team has come up with the idea of what they call #StepUp initiative. The #StepUp initiative is a six-month-long communication plan to help opticians connect with their customers. It has monthly programmes planned up to December, 2020 for which the Iris team would create communication material to attract customers to the optician’s store. These include flyer inserts for ... Read more
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Iris Brands participates in VisionPlus webinar ‘Bridging the Digital Gap in Eyewear Business’

Iris Brands participates in VisionPlus webinar ‘Bridging the Digital Gap in Eyewear Business’
Mr. Bhavin Kothari, CEO of Iris Brands recently participated in the first webinar organised by VP Academy on May 02, 2020 He shared his views on the issues faced by the opticians because the digital world is too expensive and too vast for the opticians to manage on their own. He stressed that being digital is not just about having an Instagram account, but required having a digital presence which allows the brands to collaborate and drive footfalls to the stores. He also highlighted the ... Read more
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#KoschPartner – Alankar Eye Care Wins Award for Excellence in Customer Service

#KoschPartner – Alankar Eye Care Wins Award for Excellence in Customer Service
We always knew it, and evidently so did all the customers of Alankar Eye Care. When these elite opticians won the award for Excellence in Customer Service – Boutique Store (Metros) at the ZEISS ‘YOU&EYE’ AWARDS 2018 it didn’t surprise us. But it did make us proud — proud to be associated with this exemplary retailer as a #KoschPartner. It feels good that an optician that has been recognised for their insight into customers’ tastes has also chosen to include KOSCH ... Read more
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KOSCH begins its ‘Escapades’ with a ride to Leh-Ladakh

KOSCH begins its ‘Escapades’ with a ride to Leh-Ladakh
KOSCH launched its Escapade series in India with a ride to Leh-Ladakh on the 4th of July. Mumbai, July 12. 2018 — Staying true its brand promise, KOSCH eyewear had its select stakeholders take a break from everyday life and experience what life has to offer beyond the nine to five — a chance to exhale, step out of their comfort zone and live life to the fullest. The six day Leh-Ladakh expedition with KOSCH delivered an experience of a lifetime, with an adrenaline-packed ride to the Nubra ... Read more
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An Escapade With KOSCH Eyewear

An Escapade With KOSCH Eyewear
This July, nine riders will reconnect with their true self and experience the best that life has to offer. It is an opportunity for them to exhale, step out of their comfort zone and live a life beyond the nine to five The KOSCH Escapade is a unique initiative by IRIS BRANDS for its stakeholders.  A Leh-Ladakh expedition with KOSCH eyewear has been organised to take place between the 4th and 10th of July. The itinerary of the ride is bound to get everyone’s adrenaline rushing and ... Read more
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A Dinshaw & Company, Pune’s foremost dispensing opticians now has Iris Brands’ eyewear

A Dinshaw & Company, Pune’s foremost dispensing opticians now has Iris Brands’ eyewear
If brands are known by the company they keep, KOSCH (an Iris brand) couldn’t be prouder than to be associated with A. Dinshaw & Co. — Pune city’s foremost dispensing opticians. With a legacy of over a hundred and eighty five years, A. Dinshaw & Co has time and again proved its credentials and commitment to quality standards. They were also the recipient of the coveted ZEISS ‘YOU&EYE’ AWARDS in the category Excellence in Clinical Support (Boutique Stores — ... Read more
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IRIS Brands LLP launches ‘Femina FLAUNT Eyewear Collection’ in collaboration with Femina

IRIS Brands LLP launches ‘Femina FLAUNT Eyewear Collection’ in collaboration with Femina
Femina FLAUNT, the retail brand by Femina (owned by Bennett, Coleman & Co. Ltd.), in collaboration with IRIS Brands LLP (promoted by Ganko Opticians), launched the ambitious Femina FLAUNT collection of Eyewear. The launch recently concluded at an International trade fair and exhibition – Optic India 2018, in Mumbai.The ‘Femina Flaunt’ eyewear collection is launched with over 200 SKUs, which includes both sun-glasses and opticals. Femina FLAUNT eyewear collection will be available ... Read more
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“We are going to see a lot of fusion!” – Bhavin Kothari, CEO, Iris Brands

“We are going to see a lot of fusion!” – Bhavin Kothari, CEO, Iris Brands
Bhavin Kothari, CEO, Iris Brands, India recently shared its take on 2018’s trends with VisionPlus Magazine “I think we are going to see a lot of fusion. For me, the buzz is fusion, being away from the staple diet of pop colours and base colours; a combination of acetate and metal. There’s a lot of creativity which I look forward to in 2018” – Bhavin Kothari, CEO, Iris Brands Click here to watch the interview snippet  Read more
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